Make onboarding a conversation: use their name, echo goals, show proof and quick wins

HostFor sure, 100%.

Asher Hirschman85% of users decide if they're going to pay for your app in the first 5 minutes, and for a while, we had a valuable app, but we weren't conveying that value in the first 5 minutes. You know, learning from some of the best onboardings, we tore down Cal AI's onboarding, which is great, Quitter, Ahead, actually looking at all of these, understanding how a perfect onboarding is created and then applying it to your own business and your own value prop and your own customers, is really helpful.

HostLet's look at your Figma. Let's just like dive in.

Asher HirschmanEverybody feels like they don't have intention with their relationship with weed, they want to get clear-headed, but it paints a dream outcome of 30 days without weed. It's not trying to show you the widgets, or the this, or the that. It's showing you where you're going to be as a result of doing this onboarding and downloading the app.

Thatcher CloughAfter users get through the intro slide, we really try and show off what they're going to get out of this onboarding. With that, we show very like abstracted graphics of what it is we're going to provide them. We're going to give them feedback and a program, and with the copy down here, we really focused in on, how do we give them something to look forward to? And then with that, we also unlocking the potential within you. We're not saying go 30 days without weed, we're saying, "Hey, you can be the best version of yourself with what we're about to give you." One of the first things we do early on is we get their name. The biggest reason for this is that we want to make them feel seen. So we ask them for the name and then immediately in the next question, we're using their name and sort of try to make it feel more like a conversation than answering, you know, oh, question one, question two, question three. It's like, how do we make it feel like more of a conversation where you we are understanding where you're at, we're calling you by your name like a regular human would.

Asher HirschmanThis is how we try to communicate value, which is showing them the dream outcome times the percentage likelihood of achieving that dream outcome divided by, these are things that show less value, time delay and effort and sacrifice. So in a great scenario, we're trying to convey, hey, you're going to feel amazing without weed, this, this, and this, we know their dream outcomes, there's a very high chance we're going to get you to feeling all this great things, having all your problems solved, it's going to be quick, or you're at least going to get wins off the jump and very early, and it's not going to be very difficult, we're going to help you in lots of ways. And then if we can communicate all of these things very well, it can show very clear value to the user. So Thatcher and I think about value through each of these slides and how we can communicate that.

Thatcher CloughThe next goal is to actually understand them and know what they want to achieve, is literally what do you want to achieve with Clear 30? We give them a list of different things that they can do in the short term. Over the next 30 days, you're going to achieve, "I want to be mentally clear, I want to have reduced anxiety, I want to have reduced depression." And then we also have a sort of farther one of, what are their long-term goals after they …