Tell users 'no payment due now' and remind them 2 days before the trial ends

Asher HirschmanYeah.

Thatcher Clough… a year, 40, you know, 50, and then using that as an anchor price. So I'll show you the paywall first cuz it makes more sense with the two. This was our first iteration of a paywall. This was created somewhat from inspiration from Cal AI in terms of what they do. On the first slide, we had showing the features, something that, you know, we've talked about isn't necessarily super good at converting, and we'll show you that in a second, but we kind of highlighted in a carousel the different features of our app with different images, and, you know, putting some social proof in it saying, "Oh, this has 1,000-plus members," really showing them, oh, accountability texts, all that, peer support. In terms of the rest of the paywall underneath there, we have like, no payment due now. We don't want to come off as scummy as like saying, "Hey, yeah, actually it's free," like, you know, that's not really what it is. We show the price clearly at the bottom so that they know what they're getting into. When they click on this button, we kind of set them up to say, "Hey, we're going to remind you before your trial ends. This is a free trial, you're not getting the whole thing for free, there's no payment due now." We also change the text on the bottom just for switching things up a little bit.

Asher HirschmanThat is like a um trial like a the Blinkist thing. It was so successful with their app, so many apps have like switched to this Blinkist, you know, you'll start, you'll be reminded, and then billing starts, just very clearly, and this is just another aspect of building up trust with your users.

Asher HirschmanYeah.

Thatcher CloughAnd that is what we see large majority of our users gravitating towards is the yearly option. So this is the old paywall. One thing that I will also shout Superwall for is that actual two-day notification, like I didn't have to set up, oh, do we have to do this for a notification, it's like I didn't have to do any of that, I just like turned on, oh, notification, and it does it here and it says, "Oh, 2 days your trial's ending, you know, see what you know what's next for your break," and stuff like that. Also a separate thing that we're focused on now is like, okay, what do we happen what happens when the user clicks on that notification, like what do we show them, how do we keep them engaged?

Asher HirschmanWhat if we're at like 18%?