GTM Sauce

Clear 30 · B2C · app to quit or cut down weed

Offer the app to universities and addiction services, and add paid extras

Unknownpartnershipsupsell-expansion

What they did

University of Michigan partnership pending to offer the app to faculty; exploring addiction and state services. Users ask for supplements and therapy, so planning upsells/downsells to raise LTV.

In their words

Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking

Play from 30:46
30:36

HostI feel like one thing to like sort of close this out is, you guys are just really fun to watch, you guys are like fun to talk to. I feel like people are going to be speculating on what your future plans are. What are the future plans now?

30:46

Asher HirschmanRight now we kind of cracked paid ads, we're scaling it, so we're trying to keep focusing on what's working well, which is making these big incremental changes. But there are also a lot of big 10x or 100x changes we can make. We have a big partnership pending with like the University of Michigan to push it out to their faculty as well. But I think that there's a lot to be done with the B2B side of this. There are actually like a a lot of people really struggling with weed in this country, and I think like going to some of these organizations, like addiction services, state services where people are struggling and giving them this app can really benefit them. You know, a lot of our users are asking for supplements, a lot of our users are asking for therapy, so thinking about ways to, you know, change up our money models and giving them upsells and down sells, and reorganizing basically our the way we're making money in a way that can really increase the LTV of our users is something we're also very focused on. Who knows? Just take all of our skills somewhere else, and build something else great.

31:34

HostI love that. I appreciate you guys coming on the pod and giving so much value, and I feel like you guys are just a perfect archetype of the type of people that we want to have in Consumer Club. Great having you on the pod.

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Tags: b2b, universities, upsells