Shorten plan names, add 'No commitment, cancel anytime', and label the button 'Continue'

Jonathan ParraSo here on the on the left paywall, you have this verbiage, right? You see AI Assistant Weekly, AI Assistant Annual, Monthly. So that's just a lot of copy there that you don't really need, right? You're repeating yourself a lot. Users don't read, and so you want to have visual design um more in uh like just show up more than kind of copy, because people aren't really going to read, so you just kind of want it to flow a little bit better.

Jonathan ParraAnd so on the right, that blurb, "No commitment, cancel anytime," is just like a simple hack that you add to almost every paywall, and it's very granular percentage bump on the conversion rate. So we just have that. You simplify the plan naming, so you see Annual plan, Monthly plan, Weekly plan.

Jonathan ParraThe right side is the same. You like to have this comparison on the pricing to like the lowest plan usually. Um and then with the badge, you know, you have this "Limited time 70% off," you don't need the limited time. Uh so you just uh remove that, add it to the center, so it looks more visually appealing.

Jonathan ParraAnd the continue button, typically that "Put AI into action," um you want to have copy that lets the user know l- uh this is like something is happening, or you want to reiterate the USP of the product. But in a lot of cases, we like to just have continue, because it it kind of like lets the user gently go down that funnel to the conversion stage.

Jonathan ParraSo uh in in this case, the biggest reason for the conversion rate increase is the products group here, it's just a lot cleaner, and having that "No commitment, cancel anytime," you know, just call out works really well.

Joseph ChoiSeems like everything on the right side is simplifying. It's like on the left, you have the limited time, you have a little bit of urgency, you just eliminate that. You name each thing like AI Assistant Weekly, you just like eliminate that and just call it Weekly. And then instead of the CTA being descriptive, you just say Continue.

Joseph ChoiSo I think all of that makes sense to me except for the limited time. You know, this is just a basic marketing principle that like Mhm. urgency it should improve conversion rates. Is it just too salesy, or like why do you think that doesn't help?

Jonathan ParraThe text size is just too small. So if you ever do something like limited-time off, uh you want to have it on a heading. So there's a lot of one-time offer paywalls that will have that in the heading, and then it's just really clear what's happening there.

Jonathan ParraUm in this case, uh it's just better to have that 70% off for now unless this is a specific uh one-time offer paywall, uh which in this case, it's it's not. So this is just a regular paywall.