When users close the paywall, show cheaper plans, then a 33%-off yearly deal

Jonathan Parra… defaulted to the yearly product. Uh yearly is uh usually highest LTV, and so we like to promote that first. Um this particular product, I have like $30 to $40 per year. It's kind of what's standard now for these AI wrapper products, especially if the inference costs are mostly uh text. When you start getting into images and videos, your inference costs are a lot higher, so your yearly price is also and prices in general are going to be higher.

Jonathan ParraBut the user might say like, "Okay, yeah, this looks cool." They may look at this and they see that billed, you know, yearly, they're like, "Ah, maybe I'm not ready for the yearly plan." So they close the go and close the paywall. And then a drawer comes up, "Not ready to commit for a year? We have plans for everyone."

Jonathan ParraYou still have yearly selected, because I still like to see if um the user will subscribe to yearly. But if not, I have monthly here. Um and then what I'm doing here, in this instance, um I might have set this, yeah, uh cuz originally it might have had a weekly product, but you have yearly and weekly or something here.

Jonathan ParraAnd then the weekly block price for yearly uh compared to the weekly price for that secondary product, so you can see like, "Oh, you know, weekly is is going to be a lot more expensive than yearly, but you may convert here." And then that will let me know, okay, you know, they did hit monthly, um and I'm seeing in the Superwall uh charts that we're seeing a lot of monthly customers.

Jonathan ParraAnd so that- then if we see a lot of monthly customers, we may conclude, uh or have an assumption that maybe we didn't do a good- a good enough job in onboarding really showing off the product. Typically, we see with weekly and monthly subscribers, you know, uh they're subscribing because they're still not sure if this is going to be a good solution for them.

Jonathan ParraUm and if they hit "Not now, thanks" here, you can see that one-time offer paywall uh where you give them some kind of deal. Um and then this yearly price is going to be uh the discounted rate. So instead of fo- uh uh $40 per year, it'll be $30 per year, um and you can grab this deal then uh then. And then you see that chevron here that I was talking about earlier.

Jonathan ParraUh so this is uh something that I like to do a lot as well, especially for apps that have done a lot of testing, and I'm curious to see if you I see something wrong with their conversion rate or it's not as high as what I think it could be, or they're just underperforming their in their app category. And so I like to This is one of my go-tos now for apps that have done a lot of testing uh because it it just doesn't It's not something that a lot of them do.

Joseph ChoiYeah, on that second screen, that was really interesting, just the Like on the very first screen, you just say "Start," and in small text, it shows you the full price, $39 a year. And then once you go into it and X out, then it's the same exact pricing, and it's the same highlight. It's going to be $39 a year.