Put a short video of the app in use on the paywall

Jonathan ParraYeah, I like to use video paywalls a lot. So let me give you another example. This one is a good one that works across the board as well, or like at least this type of design. I have Rotato templates that just kind of show the app in action, and you get like a clear value prop by seeing what the app does. And then if you have other people already using your app, it's nice to have that social proof here and some simple bullets.

Jonathan ParraSo, this paywall was the winner in a test. Uh it's it's just simple social proof with a video and bullets, so you see what you get, and you're comparing the monthly and the yearly here, right? And then you do have that copy to "You're starting my glow up," right? So very uh good targeted copy for a largely female um demographic for this app.

Jonathan ParraUh so this is also one that works well across the board with this type of format, and this actually was inspired by Mojo. But for the most part, like you're you're putting some components down here, and then you're swapping out those components, and the either the video changes, you add a slider, you add some text in that slider, there's a lot that you can do with also this type of paywall. But this one works pretty well usually, too, because …

Joseph ChoiThat's That's really cool. I I like that a lot, actually. It kind of reminds me of like the when you promote the app on TikTok and then you show like the phone-in-hand demo, and it just It's a It's a nice, like, engaging way to look at the app. Do you use a software to build the video for this?

Jonathan ParraYeah, Rotato is uh the only one that I know of right now that can do something like this, and you can control a lot of uh the keyframes uh in Rotato to just move around like in the presentation for whatever you're doing. But typically what I do is, I just record uh myself using the phone uh or the app on my phone, and then I just drop in that recording, and it just creates this uh video pretty pretty seamlessly.

Joseph ChoiYeah. That's really cool. The other thing I noticed about this is those yellow circle check marks on this paywall look like the iPhone Notes app. Like was that intentional? Like do you use UI-