GTM Sauce

A niche AI chat app · B2C · guest's contact

Charge about $20 a month for an AI chat app tuned to one niche

Users pay for it, per the guest; no revenue shared

Workedpricingpositioning-niche

What they did

A phone chat product with a carefully tuned, personalized prompt for one niche, billed at $20-22/month (ChatGPT/Claude level) instead of the ~$30-40/year typical of AI wrappers.

What happened

Guest says users are willing to pay for the custom prompt; no numbers.

In their words

Jonathan Parra - I made 4,000 app paywalls and learned this

Play from 21:55
21:37

Joseph ChoiI mean, obviously, like you know, ChatGPT and Claude are like huge brands, and there's just a lot more you know, trust, and they have the base model, and and all that. But like is there anything else that's contributing? Like have you ever seen apps charge, you know, ChatGPT or Claude levels?

21:55

Jonathan ParraYeah, actually. I had a discussion with uh someone uh just before the holidays about this, because they're billing their product at I think $20 to $22 per month. Uh and it's a chat product, you know, on their phone. But what they've done is they've really nailed down the prompt, uh and it's very personalized for that specific niche.

22:20

Jonathan ParraAnd so it's And it seems like uh users are willing to pay for prompts essentially, uh to have that custom prompt and have something that uh is is really tailored to that specific problem. There was another app that I had a sales call with yesterday, and they're in the health space, and uh they launched 2 to 3 years ago, but they're still getting, you know, consistent revenue even though ChatGPT, Claude, you know, essentially all these all these state-of-the-art models have come out.

22:52

Jonathan ParraAnd yes, they're very general and they can do a lot, but the big bottleneck is still in the prompt. And so I think if you have an app that solves a very specific issue, you can get away with charging a fraction of what you charge for with ChatGPT. Um and if you have a good prompt and you have a good flow, like you're you're essentially paying for that as a user. You're paying for a custom n8n flow with good prompts so that you don't really have …

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Tags: ios, ai-wrapper, custom-prompt, premium-pricing