Show two plans, hide the rest behind 'View all plans', preselect annual

Joseph ChoiOkay. Yeah, why why was this This is a pretty dramatic increase. Why was this one so much better?

Jonathan ParraRight. So in a lot of my experiments lately, what I've been doing is kind of simplifying what the user gets from a paywall. So if a user sees all of these options, it's kind of scary, right? You kind of give them some decision fatigue. And a lot of the times now, I I won't even have the product group in the main footer here, I'll kind of hide it behind a view all plans button or something like that.

Jonathan ParraBut in this case, you're first of all highlighting that annual plan, and you also kind of want to Whenever you do have a product group like on the left with three products, you want to have the order of length for the product subscription go from like the longest uh to the shortest or vice versa, right?

Jonathan ParraLike you don't want to split it up like weekly, annual, monthly, you want to have a cadence that follows, you know, either uh descending or ascending uh order for just the product subscription length. And in in this case, like what you're doing here is you are highlighting the 3-day plan, and so you're increasing that free trial conversion rate.

Jonathan ParraAnd you're showing that, yeah, the weekly has no plan, but you looking at this customer, you also know that, oh, LTV for yearly is highest and and ARPU is highest, so you want to nudge customers to subscribe to the yearly plan. And so you still have that selected, but you give them that that weekly plan offer with uh "Start my 3-day free trial" copy.