Blinkist · B2C · book summary app
Show the free trial as a timeline: today, day-5 reminder, day-7 billing
Still a very high performer after years of copying, per the guest
What they did
What happened
In their words
Jonathan Parra - I made 4,000 app paywalls and learned this
Jonathan Parra… test, uh whereas you other paywalls you may have to get a little bit more creative and and try to test things. But if you're targeting a specific um thing or or or your product follows the roadmap of like other products, um then you can have similar state-of-the-art paywalls that do work fairly well um without any like half-life really across, you know, the time that people use those paywalls, and they see them, and then they start copying them.
Jonathan ParraSo for example, the Blinkist paywall with the free trial uh timeline, you know, where like today you unlock the app, you know, day 5 you get a notification, day 7 billing starts, that is a paywall that um people have been using for years, and it's still a very high-performing paywall.
Joseph ChoiOne thing this makes me think of is is this one of the most popular types of apps that you've seen recently, or is there If you If you could think of a like a a genre of app um across categories, but like a type of app that, you know, maybe it's a chat wrapper or, you know, some something else, is Is there a dominant category you see recently?
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Shorten plan names, add 'No commitment, cancel anytime', and label the button 'Continue'+10% conversion over the wordier paywall
- Cut the monthly plan; offer annual plus a weekly plan with 3 free daysBig conversion jump per the slide; exact number not read out
- Put 'No commitment, cancel anytime' on almost every paywallSmall but steady conversion bump, per the guest
- Show two plans, hide the rest behind 'View all plans', preselect annualGuest's standard setup; no numbers given
- When users close the paywall, show cheaper plans, then a 33%-off yearly dealNo result given; guest's go-to for apps that already test a lot
- For week- or month-long programs, show step by step how users will changeWorks across categories for journey-style apps, per the guest; no numbers
- Keep one-time offers at 25-33% off; save big sales for Black Friday
- Swap the feature table for 'Try it for 50% off' and a big screenshot+111% conversion; revenue per user also rose
- Make the paywall button about 65 points tall, with big text and an arrowGuest says bigger buttons and the arrow bump conversions; no numbers
- Start with a one-page paywall: headline, bullet list, reviews, buttonOne of the few layouts that performs well across categories, per the guest
- Test paywall design and plan mix first; leave price tests for laterGuest says design tests give the most mileage; no numbers
- Put a short video of the app in use on the paywallWon its A/B test; no numbers given
- Make the paywall look like a plain Apple settings screenBeat more custom designs 'by quite a long shot'; worked again for a second app
- Give the top plan a dark, premium look that switches when users pick itMore users chose the top plan; no numbers
- Charge about $20 a month for an AI chat app tuned to one nicheUsers pay for it, per the guest; no revenue shared
Tags: free-trial, trial-timeline, reminder, blinkist-style