GTM Sauce

Blinkist · B2C · book summary app

Show the free trial as a timeline: today, day-5 reminder, day-7 billing

Still a very high performer after years of copying, per the guest

Workedpaywall

What they did

Paywall lays out the trial as a timeline: today you unlock the app, day 5 you get a reminder notification, day 7 billing starts. Widely copied from Blinkist.

What happened

Used for years across apps and still very high-performing; no sign of decay from copying.

In their words

Jonathan Parra - I made 4,000 app paywalls and learned this

Play from 40:17

Jonathan Parra… test, uh whereas you other paywalls you may have to get a little bit more creative and and try to test things. But if you're targeting a specific um thing or or or your product follows the roadmap of like other products, um then you can have similar state-of-the-art paywalls that do work fairly well um without any like half-life really across, you know, the time that people use those paywalls, and they see them, and then they start copying them.

40:17

Jonathan ParraSo for example, the Blinkist paywall with the free trial uh timeline, you know, where like today you unlock the app, you know, day 5 you get a notification, day 7 billing starts, that is a paywall that um people have been using for years, and it's still a very high-performing paywall.

40:34

Joseph ChoiOne thing this makes me think of is is this one of the most popular types of apps that you've seen recently, or is there If you If you could think of a like a a genre of app um across categories, but like a type of app that, you know, maybe it's a chat wrapper or, you know, some something else, is Is there a dominant category you see recently?

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Tags: free-trial, trial-timeline, reminder, blinkist-style