GTM Sauce

Pedometer++ · B2C · step counter app

Make the paywall look like a plain Apple settings screen

Beat more custom designs 'by quite a long shot'; worked again for a second app

Workedpaywall

What they did

For an app built on stock SwiftUI styling, designed an Apple-esque paywall (app icon at top, SF Pro / SF Pro Rounded text, SwiftUI list-item styles) and tested it against more customized variants. Guest repeated it with another app. A Superwall template exists for this style.

What happened

The SwiftUI-style paywall outperformed all custom variants by a wide margin; also performed well in a second app. Possibly because it matched the rest of the app.

In their words

Jonathan Parra - I made 4,000 app paywalls and learned this

Play from 46:40
46:23

Joseph ChoiIt's just good branding, I guess. I I do like when like UIs use like familiar interface elements. It just makes it feel a little bit more trustworthy. But yeah, okay, that's cool. Are there any um like really big apps that use this? I think you mentioned one of them.

46:40

Jonathan ParraMojo uh uses this uh this style a lot. Um to go back to something you mentioned earlier, I would not discount also creating a SwiftUI-looking paywall. Um I actually uh I worked on a couple paywalls for Pedometer++, and uh their design system just follows the typical SwiftUI uh designs, so they they really didn't customize uh the app too much and made it look like a very Apple-esque app.

47:10

Jonathan ParraAnd so, when designing their paywall, it had to look very Apple-esque. And I I was like, "There's no way this is going to work. There's no way it's going to do good." And I tried to also create other variants that were a little bit more designed and uh just a little bit more custom outside of the SwiftUI uh uh style, and it actually The The SwiftUI style actually outperformed everything by quite a long shot.

47:37

Jonathan ParraSo I'm not And that could be because, you know, the rest of the app was already in that kind of design, so it it wasn't a big change uh in what the user was kind of expecting in the paywall. Um but I I have done that twice, actually. And so I I did try it with another app, uh and uh I was surprised by the results that the SwiftUI-looking app actually does perform fairly well. Uh so I I would recommend also trying something uh uh with just Apple's Swift design language.

48:08

Joseph ChoiYeah. Could you show an example of that?

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Tags: ios, native-design, swiftui, design-consistency