For week- or month-long programs, show step by step how users will change

Joseph ChoiMm, I see. So annual, weekly and then you Mhm. click a small button that says "View all plans," and then the the monthly is like also there. But you don't want to put it on because it's too much information.

Jonathan ParraYep. Uh I also have another example where this is a little grey hat, and lately I've been doing a lot more grey hat type of paywalls um that I can share with you. So this is a paywall that I created for a customer. So this is a Clear 30 paywall that I saw in The Superwall Podcast, actually. And this is really good for paywalls that are uh they transform the user over the course of a week or a month, or, you know, some other uh timeline.

Jonathan ParraAnd so it has like really nice steps on kind of how you're going to be in after you're kind of done with this plan. And so it positions the user as the hero in their story, which is great. You always want to have a hero's journey funnel if you can have it.

Joseph Choi… just a daily action thing, there's one where it's like you know, a one-time thing. Like there's just so many different types of apps. So do you feel like these Like when you do find these gems that are like, "Oh, this this just seems to be the best one," does that Does that last forever, or is there also kind of like a consumer psychology, culture, and trends thing where once everyone starts using the same paywall, it just doesn't work anymore?

Jonathan ParraThat doesn't seem to be the case for what I've done. So um I thought maybe with the Clear 30-inspired paywall uh it's it's a good paywall that works across app categories, but it's very specific to apps that um they have a clear USP and a and a clear hero's journey.

Jonathan ParraSo for paywalls that are, you know, targeting that archetype, yes, there's there are state-of-the-art paywalls that you can test, uh whereas you other paywalls you may have to get a little bit more creative and and try to test things. But if you're targeting a specific um thing or or or your product follows the roadmap of like other products, um then you can have similar state-of-the-art paywalls that do work fairly well um without any like …