Make the paywall button about 65 points tall, with big text and an arrow

Jonathan ParraAnd so it has like really nice steps on kind of how you're going to be in after you're kind of done with this plan. And so it positions the user as the hero in their story, which is great. You always want to have a hero's journey funnel if you can have it.

Jonathan ParraSo here we have that "No commitment, cancel anytime" subtitle here that I add on almost every paywall. It just bumps conversions. Uh sometimes I'll also have a chevron right arrow here on the buttons, and that also bumps up conversions. Uh in this case, I didn't. I just don't want to test too many things at a time, and I do want to have that variant for a later test, so I just didn't have that here.

Jonathan ParraBut this is defaulted to the yearly product. Uh yearly is uh usually highest LTV, and so we like to promote that first. Um this particular product, I have like $30 to $40 per year. It's kind of what's standard now for these AI wrapper products, especially if the inference costs are mostly uh text. When you start getting into images and videos, your inference costs are a lot higher, so your yearly price is also and prices in general are going to …

Jonathan ParraUm I'm I'm not sure exactly why. I think it's uh or at least like the 50% off portion, but I did like the, "We want you to try [app name] for free," is what I typically do if you have a free trial product selected. Uh and that that just works well. And then just having either a video or a really nice image of the product in action just works well.

Jonathan ParraAnd, you know, here you have again that, "No commitment, cancel anytime." The button is bigger, so I like to use 65 points uh as the button height at a uh not not at a minimum, because I do use 56 points or something sometimes. But you want the call to action to be large, right? And the text in the call to uh the call to action also to be large.

Jonathan ParraSo, Jake had a lot of us in the Superwall site projects channel, um and he just sometimes like just posts gems like this. And uh you know, we just update it on uh paywalls, and of course, they work. So yeah, the it's just some of the learnings um you should have on on this. So, this is a much simpler paywall. It works a lot better, which you see the significant increase in conversion rates and and ARPU.