Start with a one-page paywall: headline, bullet list, reviews, button

Jonathan ParraAnd uh so the best thing that we ended up doing was just creating a component system uh that you you have things that work across all paywalls, and it's just nice to be able to drop them into each paywall. And I think some components work better than others, but it's still best to experiment with all of them.

Jonathan ParraSo for example, I like having a heading with a bullets list of the product and a simple, you know, footer for the call to action as kind of like the main paywall, because then I can see that's a benchmark. Bullet list paywalls just uh actually are one of the few paywalls that perform well across the board, just single-page bullet list paywall.

Jonathan ParraAnd I can share my screen also with like what this looks like. So this is an example of a paywall um that I've added onto that. So this um This is what I would usually make something like a the first um paywall for a customer, um because it has a lot of uh things that make it look like a trustworthy paywall. You have your USP, right, with some kind of subtitle, your bullets, social accolades, and then the subtitle and the continue button.

Joseph ChoiSo is this the very first screen in the in the paywall? Is there something before this?

Jonathan ParraIn this example, it's the second screen. But in what what I'm trying to say is that for most people, this should be your first screen, and you should have a paywall that it's only one screen with this and use that as your baseline, especially for newer apps.

Joseph ChoiAnd then the second screen is-