Put 'No commitment, cancel anytime' on almost every paywall

Jonathan ParraSo here on the on the left paywall, you have this verbiage, right? You see AI Assistant Weekly, AI Assistant Annual, Monthly. So that's just a lot of copy there that you don't really need, right? You're repeating yourself a lot. Users don't read, and so you want to have visual design um more in uh like just show up more than kind of copy, because people aren't really going to read, so you just kind of want it to flow a little bit better.

Jonathan ParraAnd so on the right, that blurb, "No commitment, cancel anytime," is just like a simple hack that you add to almost every paywall, and it's very granular percentage bump on the conversion rate. So we just have that. You simplify the plan naming, so you see Annual plan, Monthly plan, Weekly plan.

Jonathan ParraThe right side is the same. You like to have this comparison on the pricing to like the lowest plan usually. Um and then with the badge, you know, you have this "Limited time 70% off," you don't need the limited time. Uh so you just uh remove that, add it to the center, so it looks more visually appealing.

Jonathan ParraAnd so it has like really nice steps on kind of how you're going to be in after you're kind of done with this plan. And so it positions the user as the hero in their story, which is great. You always want to have a hero's journey funnel if you can have it.

Jonathan ParraSo here we have that "No commitment, cancel anytime" subtitle here that I add on almost every paywall. It just bumps conversions. Uh sometimes I'll also have a chevron right arrow here on the buttons, and that also bumps up conversions. Uh in this case, I didn't. I just don't want to test too many things at a time, and I do want to have that variant for a later test, so I just didn't have that here.

Jonathan ParraBut this is defaulted to the yearly product. Uh yearly is uh usually highest LTV, and so we like to promote that first. Um this particular product, I have like $30 to $40 per year. It's kind of what's standard now for these AI wrapper products, especially if the inference costs are mostly uh text. When you start getting into images and videos, your inference costs are a lot higher, so your yearly price is also and prices in general are going to …