Brawler · B2C · AI boxing coach app
On a user's third app open, offer a phone call with a founder
10-15 calls; found users never knew about features that took weeks
Workedfeature-developmentcustomer-support
What they did
On the third app open, a pop-up asks 'Do you want to talk to one of the founders?'; users enter their number and the founders call random sign-ups, aiming for about an hour a week.
What happened
Over 10-15 calls they learned users never discovered features that took weeks to build, which they then fixed.
- Effort
- 10-15 calls, ~1 hour/week
In their words
The Superwall Podcast · George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps“In Brawler, we have the option where on the third time they opened the app, like a pop-up comes up, and it's like, "Do you want to talk to one of the founders?" And then they enter their number, and we just call them up.”
“There was like features that we spent probably weeks adding that uh they just never knew about.”
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