GTM Sauce

Wrestle AI · B2C · AI wrestling coach app

Require your sponsored creators to also post inside your app's feed

Just launched; too early to tell

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What they did

Rolled out a Twitter-style feed that opens a TikTok-style For You page on video tap, full of wrestling tips. Cold start: every sponsored creator must post inside the app whenever they post on social. Ranking is a simple point system (likes, comments) heavily weighted to new content because a paid app has few posters. Goal: 'come for the tool, stay for the community', since users only analyze a match after each match.
40:15
“All of our creators that we work with also have to post inside of the page. Like anytime they post on social media, they're also posting inside the app. Yeah, that was our hack to like solve the cold start problem.”
George Lampropoulos
38:10
“It's also kind of come for the tool, stay for the community aspect.”
George Lampropoulos

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