AbMax · B2C · abs workout app
Pay clippers for cheap views, even at a loss, to make ads convert better
Just started; aims for 10M views at ~$0.30 CPM
Unknownugc-creatorsorganic-short-video
What they did
Clipping campaign of educational slideshows on how to get abs ('you have to do this, this and that; if you want it all in one place, get AbMax'), an evergreen format that can be replicated endlessly. At ~$0.30 CPM it can lose money, because the goal is ~10M views so paid-ad CAC falls. Based on Rork Max going viral on Twitter and Facebook CAC dropping for a month.
Related topics
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