AbMax · B2C · abs workout app
Work out your break-even cost per sale and judge every ad against it
Simple to read while ads are the only channel
Unknownanalytics-attributionpaid-social
What they did
Calculate the break-even CPA (e.g. $40 per purchase on Brawler) and judge ads purely on whether CPA moves up or down. Works on AbMax because it runs only paid ads; the new clipping campaign will muddy it. Hired Cal AI's back-end/ads person as a contractor to fix attribution. Onboarding also asks 'How did you hear about us?' to help track attribution.
In their words
The Superwall Podcast · George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps“And we just look at what the base Like, we look at our CPAs. We know if the CPA goes up, like we calculate what CPA would be our break-even, and then when it goes up, we know we're doing worse.”
“I actually just hired the um Cal AI ads guy like guy, back-end and ads dude, as a contractor to help fix our attribution setup”
Related topics
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