Wrestle AI · B2C · AI wrestling coach app
Make your niche's biggest creator a 50/50 co-owner of the app
Drove launch and most growth; app passed 100K downloads
Workedpartnershipsinfluencer
What they did
Partnered 50/50 with Cayden Henschel, the biggest wrestling creator. No posting minimums or vesting were set (George says he got lucky and recommends setting minimum posts and vesting). Cayden posts about the app (e.g. announcing the rebuilt product, stitching a coach calling out moves with 'this app will call out the moves for you'), and recorded all the combos in his own voice; the app randomly mixes them for drills.
What happened
Cayden's audience drove the pre-order launch and early growth; the app passed 100K downloads on creators.
In their words
The Superwall Podcast · George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps“I recommend that you like kind of set up structure, set up minimum posts, set up vesting and stuff like that.”
“It's his voice we've put in the app. So, he filmed We had him record We had him record all the combos, and then it randomly mashes the combos up.”
Related topics
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