Brawler · B2C · AI boxing coach app
Pay a big-name creator expecting a loss, so your ads feel trusted
Recouped 75% of $4.5K vs a 25-50% goal
Workedinfluencerpaid-social
What they did
Paid a boxing creator with ~1M followers $4,500 for three videos as a mindshare play, aiming to recoup only 25-50%. Idea: boxers see someone they trust using the app, then get hit with the paid ads, which should lift all paid metrics.
What happened
Recouped 75% of the $4.5K directly; the only influencer deal on Brawler that lost money. Halo on ads was not measured ('impossible to calculate').
- Effort
- $4,500 for 3 videos
In their words
The Superwall Podcast · George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps“We only lost money on one influencer deal, but that was like a mindshare play. He was a big name, so we just wanted to spend like I wanted to burn the money just to get the name”
“The idea is that someone will see that and then they'll get hit with our ads. The fact that they saw someone trustworthy repping the product just added like trust to the circle of boxers”
Related topics
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