GTM Sauce

Wrestle AI · B2C · AI wrestling coach app

In onboarding, ask about users' pain points, build their plan, then show the paywall

Unknownonboardingpaywall

What they did

Same format in all three apps: educate (show the main feature, e.g. film analysis that circles mistakes, drills, stance mode, weight-class fueling), social proof ('Join over 100,000 wrestlers' with creator footage), 'How did you hear about us?', then personalize: style, go-to attack, best position, pain-point questions ('what's costing you most matches', 'hardest part about making weight'), training frequency, height/weight plan, optional match-schedule upload, a stat screen, projected-growth graph, optional match upload. Then the paywall ($9.99/month or $59/year on Wrestle AI, ~50/50 mix) showing a generic example breakdown as a taste of the magic moment.
26:22
“Educate, personalize the program, in the personalization include a few pain point questions, uh build out the program, hit them with the paywall, and give them like a taste of like the magic moment, which is like the video analysis.”
George Lampropoulos
20:44
“what's costing you most the matches, so this is like a pain point question”
George Lampropoulos

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