AbMax · B2C · abs workout app
Run ads where a creator reacts to a ridiculous video, then pitches the app
~$60K back on ~$20K spend over 3 months; still the top-spend ad
Workedpaid-socialugc-creators
What they did
Hook is a third-party clip (e.g. a convoluted AI-looking workout); it cuts to the creator saying 'This is just ridiculous. If you just download this app, it'll give you the exact workouts you need'. In the top ad the hook runs ~9 seconds before he talks; aim to land the CTA within 15 seconds. Same format on Wrestle AI: Cayden stitched a coach calling out moves. Made by AbMax's one in-house creator (Calvin); George and Lino run them.
What happened
One stitch ad has taken ~$20K+ spend and made back close to $60K over ~3 months and still gets the most spend.
In their words
The Superwall Podcast · George Lampropoulos - Meet the ex-wrestler making $41k/mo with AI apps“So, stitch videos and like reaction-style videos where you're calling out the first video do really well as ads.”
“We've spent probably over 20K on that video, and it's probably made back like close to 60 over like the lifetime. It's been running for like 3 months and it's still getting the most spend.”
Related topics
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More from this episode
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