Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yours

Jae HwangYeah, I think 2024 has been a big year for us for organic growth. Um In 2023 we massively scaled TikTok paid ads and then we saw that, you know, CAC is actually not performing as well as, you know, mid-2023, and by 2023 end of 2023 it really tailored down. We doubled down on like scaling our organic growth, and I think 2024 narrative was how to get rich, I think, was pretty much the theme for us, right, like.

Jae HwangSo we would, you know, make HeyGen videos and a lot of videos where like, "Oh, what does the billionaire nanny do, right, for their kids?" And I think that narrative really, really did well last year. And then obviously the Reddit carousel did really well. But come this year, I think people realize that relatability is something big. So we're targeting a lot of study talk groups where like actually relatable for college students on how to get, you know, good score, and how to actually invest money properly. And I think that really

Jae Hwangdid well for us for past uh 6 months of this year.

VideoUnderrated iPhone apps. The Bloom app lets you buy stock, while also holding your hand through the process. You can also get rewarded with free stock when you complete their educational materials. Some of my friends were smart enough to take advantage of this and already have made tens of thousands by tea-

Jae HwangSo these kind of videos obviously is worked really well cuz like brain rot to PDF was pretty big last year, and also leading into this year. So we use similar formats and then we indirect CTA this, and then towards the end of the video, you will see a small disclaimer, "Download Bloom," so that it's most people will think this is organic and then later on it leads to download CTA. That's how we kind of scaled our business using paid and, you know, kind of making the valley and peak a little flatter uh and then making it go right and up, right? Um So yeah.

JosephThat That This is so insane. I feel like oh like I feel like most people who run paid ads It's like if you're a marketer, you follow the classic marketing frameworks. Like pain, agitate, solution. Or, big dream outcome, handle objections, and show value prop, or whatever. It's like this l- this ad literally feels like a TikTok like that you would just scroll. So I like I imagine you're like scrolling through the feed, and you just see this. And …