Post relatable study tips for college students that lead into investing

Jae HwangYeah, I think 2024 has been a big year for us for organic growth. Um In 2023 we massively scaled TikTok paid ads and then we saw that, you know, CAC is actually not performing as well as, you know, mid-2023, and by 2023 end of 2023 it really tailored down. We doubled down on like scaling our organic growth, and I think 2024 narrative was how to get rich, I think, was pretty much the theme for us, right, like.

Jae HwangSo we would, you know, make HeyGen videos and a lot of videos where like, "Oh, what does the billionaire nanny do, right, for their kids?" And I think that narrative really, really did well last year. And then obviously the Reddit carousel did really well. But come this year, I think people realize that relatability is something big. So we're targeting a lot of study talk groups where like actually relatable for college students on how to get, you know, good score, and how to actually invest money properly. And I think that really

Jae Hwangdid well for us for past uh 6 months of this year.

Jae HwangI think the cycle usually changes every 3 to 6 months depending on how viral this narrative goes. And I think billionaire nanny stories specifically like really run for quite a while. I think it did for like 6 months. Um And that HeyGen era definitely did go for a while versus I think trend now for like Q1 and Q2 of this year was like really around StudyTok and a lot of these like AI homework uh narratives

Jae Hwangthat worked really well. But the problem with that was because we're a fintech company, not a actual StudyTok company, uh the conversion was actually lower even though we get the views. So with that, I think now a lot of people are in trust in carousel because what goes viral without any organic growth or just general content is really around carousel. And I think TikTok is really pushing carousel as a like a main feature on their platform. And I I'm really not sure why they're pushing this narrative,

Jae Hwangbut seems like it is working well for them. So for next, um I'm really not sure, to be honest, right? I'm not sure what's going to come next, but I do see a lot of Bible apps going really well. And I think there is just like generally social disconnect amongst young generations where they feel like they need to rely more on like absolute power or they need to rely on something else rather than just like uh going out and hanging out with friends. …