GTM Sauce

Quitter · B2C · quit-porn app

Aim ads and content at Christians while the app itself stays secular

Host says the app recently hit $100-200K a month

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What they did

Quitter's organic content and ads target Christians, who care about the pain point, while the app itself is not a Christian app.

What happened

Host says Quitter recently hit $100-200K/month.
Stage
growth

In their words

Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

Play from 32:07

Jae Hwang… Bible narrative and then just make sure that everyone is investing wisely instead of just wasting money. So I think you can always like tweak the narrative a little bit that will fit into your narratives. Uh We're like very early on in testing this strategy, but who knows if it might go viral or not. Um I'm slowly going to test on this angle as well. But yeah, I think you can always tweak the narrative a little bit that will fit into your need.

32:07

JosephNow that you say that, I guess like the framework is you look at an existing movement and then you can make a marketing angle for that movement. You don't even need to make an app specifically for them. It's just a marketing angle. Like if you think about It really reminds me of Quitter. Like they recently hit 100 or 200k a month. Um And it's like a quit pornography app. Helps you to like deal with that like addiction. But they're target Like a lot of their organic content and ads is targeted towards Christians, and they have that angle because a lot of Christians care about that

32:21

Jae HwangExactly.

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Tags: cultural-movement, christian-audience