Bloom · B2C · learn-to-invest app for Gen Z
Make AI videos of dream houses and cars captioned 'if you invested in Netflix'
What they did
- Stage
- growth
In their words
Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy
Jae HwangYeah, but VEO 2 is good enough. Yeah.
Jae HwangSo I don't do too much face contents with the AI creations. I think I do more of like a view videos where like let's say, for example, for our narrative for fintech, it's like people like flashy stuff and they want to invest so they can buy like nice cars or nice homes. So there's a lot of like uh angle moving within the house with a nice view of like balcony, you know, overlooking the ocean. Um And then the, you know, layer over text would be like, "If you invested in, you know, Netflix back 5 years ago, you might be sitting in this house."
Jae HwangOr, you know, uh McLaren or like Porsche just pulls up on the corner, and then you're kind of like go around with a camera and then shows the car. And then that would kind of, you know, ignite certain emotions within you. "Oh, maybe I can invest and buy this car," or, "Maybe I can invest and live this lifestyle." That's how I use the contents creation for AI nowadays versus like before if I had to use HeyGen and like do a lot of like head talks, uh I use more for just like creating these kind of like a view videos. People do enjoy views, I think. Like, you know, if you don't have a luxury to travel to exotic places,
Jae HwangI think just being in that moment by viewing the videos actually kind of helps. Um So I think that's kind of the past few months of how I used uh AI tools to create videos.
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More from this episode
- Scale TikTok ads hard, then switch focus to organic when costs climbCustomer cost worsened from mid-2023; organic became the 2024 focus
- Post TikToks on how billionaires raise their kids, ending on early investingRan about 6 months; founder says retention held despite the get-rich hook
- Post AI videos twice a day per account; copy any hit to 20 accountsFounder says it scaled views; no conversion numbers given
- Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Give each creator 2 accounts, then post both daily videos on whichever grows
- When a viral TikTok's views fade, run it as an ad to the right age and countryFounder says it flattened download spikes into steady growth; no numbers
- Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Open onboarding with 'start at 18, have $1M at 65'; end with reviewsFounder says this order converts downloads to signups well; newest version not live
- Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Test the headline free-stock reward at $40, $60 and $75Amount barely changed subscriptions; $75 now being tested
- Test Bible and self-care angles for investing on 1-2 TikTok accounts
- Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
Tags: tiktok, ai-video, lifestyle-broll, text-overlay