GTM Sauce

Bloom · B2C · learn-to-invest app for Gen Z

Make AI videos of dream houses and cars captioned 'if you invested in Netflix'

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What they did

Uses Veo (2 is good enough) to generate faceless 'view' videos instead of HeyGen talking heads: camera moving through a house with an ocean-view balcony, or a McLaren/Porsche pulling up, overlaid with text like 'If you invested in Netflix 5 years ago, you might be sitting in this house.' Prompts can be written with GPT. Jae recommends AI video as the cheapest way to grow one account on a ~$10K budget.
Stage
growth

In their words

Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

Play from 39:54
39:42

Jae HwangYeah, but VEO 2 is good enough. Yeah.

39:54

Jae HwangSo I don't do too much face contents with the AI creations. I think I do more of like a view videos where like let's say, for example, for our narrative for fintech, it's like people like flashy stuff and they want to invest so they can buy like nice cars or nice homes. So there's a lot of like uh angle moving within the house with a nice view of like balcony, you know, overlooking the ocean. Um And then the, you know, layer over text would be like, "If you invested in, you know, Netflix back 5 years ago, you might be sitting in this house."

40:24

Jae HwangOr, you know, uh McLaren or like Porsche just pulls up on the corner, and then you're kind of like go around with a camera and then shows the car. And then that would kind of, you know, ignite certain emotions within you. "Oh, maybe I can invest and buy this car," or, "Maybe I can invest and live this lifestyle." That's how I use the contents creation for AI nowadays versus like before if I had to use HeyGen and like do a lot of like head talks, uh I use more for just like creating these kind of like a view videos. People do enjoy views, I think. Like, you know, if you don't have a luxury to travel to exotic places,

40:55

Jae HwangI think just being in that moment by viewing the videos actually kind of helps. Um So I think that's kind of the past few months of how I used uh AI tools to create videos.

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Tags: tiktok, ai-video, lifestyle-broll, text-overlay