Post AI videos twice a day per account; copy any hit to 20 accounts

JosephHow do you actually make that creator engine work? So if you have all these like kind of like faceless videos and slides in HeyGen, do you have a team that's like doing this? Do you have Do you like hire creators? How do you actually like make sure this content gets produced consistently at such a at such a high level?

Jae HwangYeah, so we have internal team and also we work with agency who specializes in AI um content generation. So with them, we already had 5 to 10 accounts that had a decent following and engagements. And we would just mass-produce contents. And then um let's say per account, we'll post maybe two contents a day. And then once something hits viral, we would just propagate to, you know, 20 different ones. And then try to get as much view as possible. And then once we get the view, we would then focus on conversion,

Jae Hwang… specifically, cuz a lot of these organic growth, if you think about it, if you say, "Oh, download Bloom today," they know it's ad. So we would do a lot of indirect CTA where we just share screens, and share narratives, and share stories that's gonna resonate with people. And then indirectly, we would use comment strategy to say, "This is the app called Bloom." And people organically flow into our app. And I think that's how we scaled the HeyGen

Jae Hwangmath method with the agency. And also internally, we would do similar strategy with just no following and warming up accounts and posting. That's, you know, another team that we worked internally. And then with the micro-influencers, we mostly work with agency on this topic. And Joseph, I think you brought our team a good resource. Lauren from Pebble actually helped us a lot on really, you know, picking up the right creators. I can't disclose her strategy, but in a very high level, it's really finding a good content creator, not a massive following. So if you see the videos of these

Jae Hwangcreators are creating, you know that they are creating the right videos because they're at the right angle, lights, narratives, and what, you know, trends they're following. Then with that, she reached out to those creators and then they would create a new accounts from the beginning and then warm up and then scale from there quickly. And um that's kind of how we scaled. And obviously, there's more details in there where like, you know, how do …