Split one wordy onboarding screen into tap-through slides like Instagram stories

Joseph… account, you can copy trade, learn about stocks, and like understand the market, gamification, get rewards. And then you go into like social proof, reviews, and then paywall. Have you ever done like split testing and like for for onboarding? Like have you have you find found any like interesting insights from like A/B testing different types of onboarding or different pricing or any like big lifts that came from those kinds of experiments?

Jae HwangYeah, we haven't done much of a pricing testing just because we already have a pretty, you know, decent-sized user. So if we actually play around with the pricing, I think there are some discrepancy of like how much uh they're paying to join, so we haven't done that so far. But in terms of testing like a different style of onboarding, we've done few. And I think what was interesting was before we had a like a one-screener that actually had all this information in one slide. So

Jae Hwang… right? Um It was packed with words. Um That actually, compared to just like a one-slider where they can click and go to the next slide, had a pretty big change, right? Cuz heavy words, they really don't read it. And they just see maybe stars and a little bit of graphic and they skip. So they kind of lose the whole point of why they're joining the app. Versus after this launch, I think it definitely did uh lift our adding information uh funnel,

Jae Hwangright? So from download to adding their personal information, uh this new style definitely did um lift our actual signup.

Joseph… people would think that if you have to click to more and more screens, there's going to be drop-off at every single tap. But what you're saying is you've divided one screen into like five different screens. Why are people like going through all these different screens instead of just like churning off of that? Wouldn't it be better to have like just one screen? But clearly the data doesn't say so, but I'm just curious why you think that works.

Jae HwangYeah. Exactly. So there's the second part to this where we had a "Get Started" button here versus not having any buttons. And not having any buttons actually worked better. So meaning if they can't click "Get Started," they would actually read everything and understand it. I think that was one difference. And then I think second thing that this format worked better is because everyone's so used to story format from Instagram, they just unthinkingly they just click right side and they know that the screen flips. And I think that's how we designed our learning contents as well,

Jae Hwangand I think that really helped for them to kind of intuitively just walk around and just like skip if they wanted, just scroll all the way without reading much. But they would still understand how that works. So with that, I think it just is better like user experience for them uh cuz they know what they're doing versus word-heavy I think is just like a waste of space, waste of another screen that they don't read through, and then just becomes …