Open onboarding with 'start at 18, have $1M at 65'; end with reviews

Jae Hwang… like every quarter at this point because I think where it falls off like So I guess stepping back, finance apps conversion is really tough, right? Cuz in the end, you have to provide all your personal information. You have to go through KYC, and then it's your money that you're investing, so they're very careful about um actually signing up versus let's say any other like learning apps or, you know, AI apps where it helps you with the homework.

Jae HwangThere's a straightforward reason for you to download from the beginning, but then for investing, I think it's a little different. They are very careful. They're much more mindful about how they want to invest their money. So we spend a lot of time on uh revising onboarding. And this is our newest edition that's not live yet, but it's like a straight rewarding program where like it gives you enough motivation to say if you invest X amount of dollars at age 18, which is earlier than normal,

Jae Hwangthen you will make 1 million by 65. But if you wait until 30, you'll end up only about 340k. So this gives a little bit of urgency for them to actually, "Oh, like I have to start today." And then, you know, obviously with a little more classic where like it gives you a confidence by that we are on Forbes, we're on Fox, we're on Yahoo!, we are based we're backed by um SIPC as well as like YC, right? So with that, it gives you a little bit more excitement. We used to do this as continue, but now we do as "Let's go," where we're targeting more college students. So we're like testing out

Jae Hwang… a meme-ified stock at this point, so, you know, it gives them a little more engaging contents. Um And then we are changing around the colors a lot so that they actually don't lose interest in the middle of onboarding. And then obviously with that, you can click right side and skip everything and then go straight into it. And I think this is what a lot of apps do by giving reviews um so that they trust the app. So that's like the last section of

Jae Hwangour app by giving them the trust. So we start with urgency, explain the app with a lot of animations and colors so they don't lose focus, and end give them trust by showing them trusted customer reviews. Um And this usually retained us pretty well in terms of downloads to actually signing up. So that's our revised onboarding. And how we convert from onboarding by adding those information to actually getting them sign up to subscription is by showing this kind of uh CTA. So it's

Jae Hwangpretty simple, right? Like I think a lot of folks who join our app understands that there's gamification and learning components, but they also know that there's a free stock. Uh And that's kind of a bait for users where if you sign up, you'll get a free stock instead of a free cash. And I think given that it's an investing app, instead of giving them free cash on their account, giving them stock actually helped us a lot to give them a long-term …