Hire small creators whose videos look right, not ones with big followings

Jae Hwang… specifically, cuz a lot of these organic growth, if you think about it, if you say, "Oh, download Bloom today," they know it's ad. So we would do a lot of indirect CTA where we just share screens, and share narratives, and share stories that's gonna resonate with people. And then indirectly, we would use comment strategy to say, "This is the app called Bloom." And people organically flow into our app. And I think that's how we scaled the HeyGen

Jae Hwangmath method with the agency. And also internally, we would do similar strategy with just no following and warming up accounts and posting. That's, you know, another team that we worked internally. And then with the micro-influencers, we mostly work with agency on this topic. And Joseph, I think you brought our team a good resource. Lauren from Pebble actually helped us a lot on really, you know, picking up the right creators. I can't disclose her strategy, but in a very high level, it's really finding a good content creator, not a massive following. So if you see the videos of these

Jae Hwangcreators are creating, you know that they are creating the right videos because they're at the right angle, lights, narratives, and what, you know, trends they're following. Then with that, she reached out to those creators and then they would create a new accounts from the beginning and then warm up and then scale from there quickly. And um that's kind of how we scaled. And obviously, there's more details in there where like, you know, how do they how do you pay the creators is like retainer plus CPM, right? I think you talk about this a lot in our Consumer Club as well. But

Jae Hwangum those are kind of the high level strategy that we use if you had to break down three different ways.

JosephRight, and you can just hire college students.

Jae HwangYeah, and SpyTok is, you know, really helpful to identify the trend, right? Cuz, you know, you can obviously type it on um TikTok with the hashtag and try to find the right videos, but then I think this really aggregates all the right trends based on the keywords. Um And this really helps with just, you know, finding the right niche to target. Um So this, I would use as a research tool. AI tools, I would use it as a, you know, content creation. And then Handshake and SideShift, I use it to recruit creators.

JosephYeah, that's the complete stack. Like inspiration, market research, finding creators, and then creating content yourself with AI-generated stuff. That's a great stack for anyone who's just starting out. I guess we can just close with what's one piece of advice, actionable as possible, that you could give someone to build a growth engine as as crazy and successful as as Bloom's?