Bloom · B2C · learn-to-invest app for Gen Z
When a viral TikTok's views fade, run it as an ad to the right age and country
Founder says it flattened download spikes into steady growth; no numbers
What they did
What happened
- Stage
- growth
In their words
Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy
Jae Hwang… from fintech perspective, and we saw like organic growth obviously has like ups and downs of, you know, something goes viral and then, you know, it will be on viral for a month. But then after that, it will tailor down and you got to find the new creatives. And I think that time loop definitely made our spike of downloads go up and down and up and down. And we wanted to somewhat make it consistent so we can scale this business quicker, right? So
Jae Hwangone thing that we learned is that if something goes viral in organic growth, you could run a, you know, focused paid ads towards, you know, right age group and just right continent like country, and then double down on paid ads and that really brings the value to us. So once we saw some of these high-view videos tailor down, we would use that as like our paid ads and then really double down on how we can scale the business quickly. So some of these videos, if you look at it,
VideoYou downloaded Bloom when you were a freshman. And now you're a junior with the only Tesla in the parking lot. Bloom teaches you how to invest
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More from this episode
- Scale TikTok ads hard, then switch focus to organic when costs climbCustomer cost worsened from mid-2023; organic became the 2024 focus
- Post TikToks on how billionaires raise their kids, ending on early investingRan about 6 months; founder says retention held despite the get-rich hook
- Post AI videos twice a day per account; copy any hit to 20 accountsFounder says it scaled views; no conversion numbers given
- Never say 'download' in organic videos; have a team name the app in commentsFounder says viewers flow into the app organically; no numbers
- Hire small creators whose videos look right, not ones with big followingsFounder credits it for scaling faster; no numbers
- Pay creators $500-$1,000 a month for 60 videos, plus $2-4 per 1,000 viewsPure pay-per-view lost many creators early; adding a retainer kept them
- Give each creator 2 accounts, then post both daily videos on whichever grows
- Add a 15-second app demo ending 'download now to flex on your friends'Founder says these ads worked pretty well; no numbers
- Post Reddit-story videos over gameplay listing 'underrated iPhone apps', including yoursFounder says the Reddit carousel did really well in 2024
- Post relatable study tips for college students that lead into investingGot views, but conversion was lower because the app isn't a study app
- Split one wordy onboarding screen into tap-through slides like Instagram storiesLifted signups from download to entering personal details; no numbers given
- Open onboarding with 'start at 18, have $1M at 65'; end with reviewsFounder says this order converts downloads to signups well; newest version not live
- Give $2-4 of free stock at signup; let users earn up to $75 moreFounder says free stock beat cash for building a long-term mindset; no numbers
- Test the headline free-stock reward at $40, $60 and $75Amount barely changed subscriptions; $75 now being tested
- Test Bible and self-care angles for investing on 1-2 TikTok accounts
- Aim ads and content at Christians while the app itself stays secularHost says the app recently hit $100-200K a month
- Make AI videos of dream houses and cars captioned 'if you invested in Netflix'
Tags: tiktok, organic-to-paid, creative-testing, targeting