GTM Sauce

Bloom · B2C · learn-to-invest app for Gen Z

Give each creator 2 accounts, then post both daily videos on whichever grows

Unknownorganic-short-videougc-creators

What they did

Each creator runs two accounts under different names and cross-posts to test the algorithm. When one account picks up better, they post both daily videos there instead of one each. Profiles look personal (a person's face, 'Learn to invest with XYZ') while the content is somewhat branded.
Stage
growth

In their words

Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

Play from 8:57
8:51

Joseph60 videos, so they're basically posting two videos per day every single day for a month.

8:57

Jae HwangRight. Yeah. Um And they usually both have two different accounts where um, you know, different names, but then they would post it on cross-channel for them as well just to see how algorithm really works. Uh Sometimes, you know, one account picks up better than the other, then they would focus on posting two of them in there versus one each. Um So we use like different A/B testing on how we actually can get viral faster.

9:19

JosephSo they're basically like they're each creator has one to two accounts. They're creating them from scratch and creating like profiles. Is it a branded profile where it's like, "This is Bloom," like a copy of of the Bloom app profile? Or is does it look like a personal account?

9:37

Jae HwangIt looks like personal account. But obviously the contents that goes in is somewhat branded, so it's like a mix of both. But then the profile itself is just like a person's face with, you know, "Learn to invest with XYZ."

9:49

JosephYeah, as a recap, like $500 to $1,000 retainer to make 60 videos a month plus a CPM, so you're paying per thousand views, and you're paying like two anywhere from like $2 to $4 per thousand views. And then it sounds like you have like cut-off points as well. So you have like if they get 50,000 views, 100,000 views, are those like minimum view caps where you have to reach those amounts in order to unlock the CPM?

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Tags: tiktok, multi-account, account-testing, personal-profile