Add a 15-second app demo ending 'download now to flex on your friends'

VideoYou downloaded Bloom when you were a freshman. And now you're a junior with the only Tesla in the parking lot. Bloom teaches you how to invest

Jae HwangRight, so the first part is organic video that went viral by using organic growth method, but then the latter part actually explained the app. So we would start with organic growth video that would capture users' attention and then would transition into the download. These worked pretty well for us, and some of these brain rot-style video of the maze runners, right?

VideoUnderrated iPhone apps. The Bloom app lets you buy stock, while also holding your hand through the process. You can also get rewarded with free stock when you complete their educational materials. Some of my friends were smart enough to take advantage of this and already have made tens of thousands by tea-

VideoHow to invest, make money, and earn passive income. It even gives you stocks for completing quizzes. Download now to

Jae HwangSo we add these um, you know, last 15 seconds of video by showing our apps uh which it didn't exist on, you know, initial organic virality. But then we added this so we can lead to a better CTA, cuz in the end, you're paying for CTA, right? It's exposure as well. But then it's got to lead to a CTA with the paid ads, so that's why we add a little bit. But if you read the verbiage a little carefully, like it's not download now um to be successful or to grow,

Jae Hwangright? It's download now to flex on your friends, so it still has a feel of a little bit of organic growth um and organic contents instead of a super direct CTA. But we still lead to CTA by using a little bit variations of uh contents.

JosephThis is super helpful. Let's think about like This is the full funnel, right? So you're you're looking at TikTok. Maybe you see an organic video, maybe you see an ad. You're like, "Oh, this app seems really cool. I want to make more money." You download the app. And then what you said in the beginning is like, you know, you have this broad big claims and, you know, very exciting ad or organic content. And then how do you actually convert those …