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Bloom · B2C · learn-to-invest app for Gen Z

Test Bible and self-care angles for investing on 1-2 TikTok accounts

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What they did

Planned: spin content from trending Bible/prayer and therapy/self-care movements, e.g. Proverbs 13:11 on not wasting money, or a 'how to become a better human' carousel ending '1. do this, 2. invest wisely, 3. don't waste your money, 4. download Bloom'. Test on one or two accounts in the coming month.
Stage
growth

In their words

Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

Play from 31:09
30:54

Jae HwangYeah.

31:09

Jae HwangYeah, I think in a very high level, I think self-care like relates well with investing. Like you have to invest for your future. I think so that like from therapy angle, it's like get therapy, make sure you invest for a better future so you can retire early. I think that narrative could definitely work. Another interesting angle with the Bible and praying app is if you actually look or read through Bible, Proverbs 13:11, like there's like this, you know, verse where it's like, "Don't waste your money. Make sure you invest. Make sure you actually save wisely." So obviously with that angle,

31:41

Jae HwangI think there is a narrative where I can spin off from the Bible narrative and then just make sure that everyone is investing wisely instead of just wasting money. So I think you can always like tweak the narrative a little bit that will fit into your narratives. Uh We're like very early on in testing this strategy, but who knows if it might go viral or not. Um I'm slowly going to test on this angle as well. But yeah, I think you can always tweak …

33:04

Jae HwangFor sure.

33:16

Jae HwangYeah, uh I'm looking into it and trying to test it out with just like a one or two accounts maybe and see if anything picks up. Uh We haven't tried it just yet, but I think Bible for sure and I think self-care uh is the next one that I'm trying to see if it makes sense, cuz like so many therapy apps and a lot of people actually use AI to have a daily conversation. So that narrative is definitely picking up. Um So I'm gonna tweak and see if that's gonna pick up. Um Be a better man, be a better woman,

33:45

Jae Hwangum how do I become a better human, then I think you can obviously like, "Oh, first do this and second invest wisely. Three, don't waste your money. Four, download Bloom," right? I think that carousel can definitely work. Um So we'll definitely test it out in coming month.

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Tags: tiktok, cultural-movement, bible, self-care, carousel