Never say 'download' in organic videos; have a team name the app in comments

Jae Hwang… specializes in AI um content generation. So with them, we already had 5 to 10 accounts that had a decent following and engagements. And we would just mass-produce contents. And then um let's say per account, we'll post maybe two contents a day. And then once something hits viral, we would just propagate to, you know, 20 different ones. And then try to get as much view as possible. And then once we get the view, we would then focus on conversion,

Jae Hwangright? So we would have uh comments um team going in there and then commenting about our app specifically, cuz a lot of these organic growth, if you think about it, if you say, "Oh, download Bloom today," they know it's ad. So we would do a lot of indirect CTA where we just share screens, and share narratives, and share stories that's gonna resonate with people. And then indirectly, we would use comment strategy to say, "This is the app called Bloom." And people organically flow into our app. And I think that's how we scaled the HeyGen

Jae Hwangmath method with the agency. And also internally, we would do similar strategy with just no following and warming up accounts and posting. That's, you know, another team that we worked internally. And then with the micro-influencers, we mostly work with agency on this topic. And Joseph, I think you brought our team a good resource. Lauren from Pebble actually helped us a lot on really, you know, picking up the right creators. I can't disclose her …