Post TikToks on how billionaires raise their kids, ending on early investing

JosephOkay, so let let's go to the billionaire nanny and Reddit. Like the these are like deep deep like brain rot scroll like TikTok formats that like I feel like a lot of people don't know that much about, but you guys were like killing it on TikTok with these like insane formats. Like do you have any examples that you could show some of the stuff you guys were doing there?

Jae HwangPeople definitely like the idea of how do I get rich quick. And I think it was a good narrative to get into say that we saw a pattern of how billionaires raise their kids. And then from there, you see you know you share like, what do they eat? How do they, you know, go to school? Uh What kind of education they get? And then you lead into they actually start their investing learning uh really early in their stage. And I think that really gets to people that, "Oh, if I do start

Jae Hwangmy education early enough whether I'm in teens or a college student, I could potentially become a millionaire," right? So I think that narrative really resonated with people a lot. We scaled this really quickly by using uh both just micro-influencers, but also HeyGen a lot last year. So I think that really resonated well with people where, "Oh, like if I actually do invest early, I'll become rich." If you think about like idea of ethics, it m- you know, it might be on a borderline. But in the end, it's not promoting

Jae Hwangget rich quick. It's like if you actually come to our app and learn stuff, it's more about long-term growth. So it's like a good hook to get people hooked. But then once they come into the platform and start learning contents, they realize that it's not a one-day rich quick theme. It's actually more so, how do I invest in a recurring theme and then build this portfolio with a compound rate, which made it sticky in the end. And I think the retention for us actually really worked well even though

Jae Hwangour advertisement is more about like, how do billionaires do to become a billionaire.

JosephThat's actually like such a good point. I feel like a lot of people see the growth tactics, and they're like, "Oh, that's just short-term. It's like you're you're overpromising." But then like, if you have a good app, then the funnel is That's That's just classic marketing, right? You You You go super broad at the top. And then, once people get into the app, Bloom is a great app. Like, you actually have a ton of gamification and a lot of like …