Make your first video ads from event footage, then test agency videos against them

… at the beginning, the numbers are going to look great. You're going to be like, all right, I can scale this up to a million MR. Then the real numbers are going to hit and then it's going to be the real game, you know, starting the real fight. Again, those numbers and those networks. And that's where we are at right now. Hey Gabe, who was creating those creatives, those ads? Did you start off with video only? Like, look like in the beginning?

Where is it at right now? Yeah, it was only me. It's still only me. So basically, my co-founder is taking care of the whole tech aspect. I'm taking care of the whole growth side of things. And I was running the ads. So I had rushes. I had videos from the run club that I could use. I had rushes from me, from friends. And I started running on these. I also had a bit of AI. I was only running on videos. I still didn't do any static. I have to

do it, but I don't have the time. And then when we started, like maybe a month later on, we started working with an agency that started giving us some videos that was working well. Then we started with a second agency, but basically I was always trying to compete those videos against mine and against the other to see what was the best thing um what was the best performers and i just uh iterated like this iteration is a big thing in ua as well

i love it dude and i think it's like you know steve joss said it best you can't you can only connect the dots backwards and it just made sense you're like i launched a wrong make sure i validated some idea i use footage from this run club so that when i i went live and i wanted to scale i had something to go and you can see like you're successful because you did it in a way where it was like step by step versus like rushing it to live well in my …