Surf · B2C · sports dating app
Get a brand deal with a sports event like Hyrox for a dating app
What they did
In their words
$140K MRR Niche Dating App in Just 6 Months
… more because I don't know what I'm going to do next week. And I definitely don't know what I'm going to do in one month. But yeah, step-by-step is definitely a mentor that we follow as well. I love it, dude. Cool. Do you mind me asking how much you're spending per day now? What's your budget? We are spending... I don't know if I can tell you, Steve, because I know I've got competitors that are rushing to everything that I'm saying everywhere.
So I'd rather keep this one. But yeah, we are profitable. That's what I can say. I love it, bro. No, I'm going to ask the questions. You don't have to answer it if you don't want to because I know people copy. Tyreek says, what are your goals with BPM? They become the biggest sports dating app? Oh, yeah, definitely. We've got a few competitors outside of France that actually have a really good brand. Like there's this dating app in the US and in Australia that's called Surf that has like this brand deal with Hyrox.
I'm like, all right, you guys are amazing. Your product isn't that developed, but you already have a partnership with Hyrox. That's amazing. So yeah, there are a few competitors out there. But right now we're just in France doing this sort of revenue. And I know we can like 20, 30 X that in all of the countries. So in the world. So right now doing a step-by-step again, we launched it in France, launching in Belgium and Switzerland today and …
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More from this episode
- Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- Download every competitor app and copy what works in each part
- Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- Split co-founder equity unevenly so one person has the final say
- Ask everyone you know for a technical co-founder; work together a few weeks first
- Run the company with two founders who both use Claude daily
- Build a dating app only for people who play sport every weekPassed App Review; 140K MRR in six months
- Grow a social app only through a big creator program
- Show the paywall before asking people to create an account+52% sales
Tags: brand-partnership, sports