GTM Sauce

Surf · B2C · sports dating app

Get a brand deal with a sports event like Hyrox for a dating app

Unknownpartnerships

What they did

Surf (sports dating app, US/Australia) has a brand deal with Hyrox despite a less developed product.

In their words

$140K MRR Niche Dating App in Just 6 Months

Play from 41:55

… more because I don't know what I'm going to do next week. And I definitely don't know what I'm going to do in one month. But yeah, step-by-step is definitely a mentor that we follow as well. I love it, dude. Cool. Do you mind me asking how much you're spending per day now? What's your budget? We are spending... I don't know if I can tell you, Steve, because I know I've got competitors that are rushing to everything that I'm saying everywhere.

41:55

So I'd rather keep this one. But yeah, we are profitable. That's what I can say. I love it, bro. No, I'm going to ask the questions. You don't have to answer it if you don't want to because I know people copy. Tyreek says, what are your goals with BPM? They become the biggest sports dating app? Oh, yeah, definitely. We've got a few competitors outside of France that actually have a really good brand. Like there's this dating app in the US and in Australia that's called Surf that has like this brand deal with Hyrox.

42:29

I'm like, all right, you guys are amazing. Your product isn't that developed, but you already have a partnership with Hyrox. That's amazing. So yeah, there are a few competitors out there. But right now we're just in France doing this sort of revenue. And I know we can like 20, 30 X that in all of the countries. So in the world. So right now doing a step-by-step again, we launched it in France, launching in Belgium and Switzerland today and …

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Tags: brand-partnership, sports