BPM · B2C · dating app for sporty singles
Ask everyone you know for a technical co-founder; work together a few weeks first
What they did
In their words
$140K MRR Niche Dating App in Just 6 Months
… was the right? How did you guys meet? And how did you know he was the right person to pursue this with? Yeah, it's definitely one of the hardest things during this whole adventure. Basically, I was alone trying to do the app. So I was, you know, figgling stuff on Figma. It was really horrible. And I was like, all right, I'm going to do a tech product. I need a tech co-founder as simple as this. And I started outreaching to everyone I knew.
I was, you know, there is like Y Combinator matching. That's a platform where you can DM people that actually want to be co-founder as well. I started doing as most outreach as I could. And eventually it came down to someone I knew from some sort of accelerator. He had, in his accelerator, he saw, of course, a lot of tech profiles. He sent me a few. And in this list was Clement. We connected. He wanted to build in the consumer export area.
I was like, all right, man, we have to work together. There's not going to be another opportunity for this. We started working together on the 6th of October. I remember it was a Friday. And yeah, we just started working. We tested ourselves by working together for a few weeks. Then we felt like it was going good. So we just kept on going. And that's how we've done it. I like it. Did you guys say, hey, let's work on this aspect of the project together? obviously this is your idea this is your passion you're bringing them on was there any type of like
talk about like how you're splitting it i mean and don't answer if you don't feel comfortable doing it but like talk to me about like how you took it small like what was the project that you guys were currently working on when you mean splitting it you mean in terms of uh what do you mean like well what was the the the company like is it 50 50 60 40 type of thing like did you have any problems talk about that and don't share that if you don't …
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More from this episode
- Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- Download every competitor app and copy what works in each part
- Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- Split co-founder equity unevenly so one person has the final say
- Run the company with two founders who both use Claude daily
- Build a dating app only for people who play sport every weekPassed App Review; 140K MRR in six months
- Grow a social app only through a big creator program
- Get a brand deal with a sports event like Hyrox for a dating app
- Show the paywall before asking people to create an account+52% sales
Tags: cofounder-search, trial-period