GTM Sauce

BPM · B2C · dating app for sporty singles

Split co-founder equity unevenly so one person has the final say

Unknownteam-process

What they did

After a near-miss 50/50 deal with a previous partner, set up BPM with an unequal split (exact split withheld) so one person has the final word on split decisions; advises others never to do 50/50.

In their words

$140K MRR Niche Dating App in Just 6 Months

Play from 25:32

… do it um and after that i was some sort I was like vaccinated around, I don't know if it's the right expression in English, but I was like, all right, I'm never going to do a 50-50 again. I also came out on a few articles talking about 50-50 splits and all the bad things that can come out of it. So I was like, I'm definitely not going to do a 50-50 split from now on. And I think, and I always advise now people that come to me for a few advice,

25:32

I definitely tell them to never do a 50-50 split. So we're not on a 50-50 split, as you can imagine. um but yeah we just started working and on the app itself so i had no app i wanted to have one he was like all right let's start doing the app we started to design it etc etc so i see two questions on the on the chat about uh about this one is about what's wrong with 50 50. um basically is the company can be um can be blocked because of the 50 50. at the end of the

26:02

day you need someone to decide and i'm not gonna decide something that's gonna piss off my co-founder because afterwards he's not gonna trust me anymore so eventually it's still a relationship of trust that you need to build um that you need to build but yeah it's just you need someone to decide like it's mandatory for a company to have someone that decides and that has the final word in case of um um a splitting opinion I like it dude and then the other question was like and I think you know

26:34

Gabriel you're trying to do something difficult like dating app is such a hard product because you need supply you need demand it's like a marketplace right and so it's one of the toughest ones to in my opinion one of the toughest like social app categories one of the toughest and so that's why I'm building up this question why did you decide to build this is there a deep reason was the motivation and was it purely up to up to whatever yeah i …

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Tags: cofounder, equity-split