GTM Sauce

A fitness app · B2C · App Masters client

Show the paywall before asking people to create an account

+52% sales

Workedpaywallonboarding

What they did

Client fitness app flow changed from onboarding -> register -> paywall to onboarding -> paywall -> sign up. Recommended to Footsteps with Jesus: no account creation for non-social apps; onboarding then paywall.

What happened

+52% sales.

In their words

$140K MRR Niche Dating App in Just 6 Months

Play from 1:02:07

… Oh, okay, okay, okay. Yeah, something happened. I really don't like this account creation because unless you're a social app, like this is the product, right, Gabe? Like you said in your slide, this is the product. So unless you're, if you're a non-social app, I don't like it. I'm interacting with this. There's going to be huge drop-offs here, Dan. And from my data, we saw 52% increase in sales when we switched paywall and then register.

1:02:07

We had onboarding, but then we had, he had register. It was a fitness app and then he had paywall. We just said paywall and then sign up and we saw a 52% increase in sales. So here's the notifications. Yeah. That you already agreed to or not agreed to. And at the end I was blocked here. So it didn't work. And we're going to see if it works on your end. Me, it didn't work. Maybe it's because I'm in France. I don't know. Yeah. I don't like this either. And then the lifetime access for $3.

1:02:39

All right. Yeah, I know. it's dave like or gate i'm sorry uh dan dan three dollar lifetime no way like i would i would put a subscription on this you can make it 20 bucks you can i mean look at what other bible apps are charging and just go like i wouldn't three dollars lifetime feels cheap like it almost has a reverse effect like is this even a good app yeah definitely this is something important and if you want to make people pay at the end of …

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Tags: account-creation, paywall-placement