A fitness app · B2C · App Masters client
Show the paywall before asking people to create an account
+52% sales
What they did
What happened
In their words
$140K MRR Niche Dating App in Just 6 Months
… Oh, okay, okay, okay. Yeah, something happened. I really don't like this account creation because unless you're a social app, like this is the product, right, Gabe? Like you said in your slide, this is the product. So unless you're, if you're a non-social app, I don't like it. I'm interacting with this. There's going to be huge drop-offs here, Dan. And from my data, we saw 52% increase in sales when we switched paywall and then register.
We had onboarding, but then we had, he had register. It was a fitness app and then he had paywall. We just said paywall and then sign up and we saw a 52% increase in sales. So here's the notifications. Yeah. That you already agreed to or not agreed to. And at the end I was blocked here. So it didn't work. And we're going to see if it works on your end. Me, it didn't work. Maybe it's because I'm in France. I don't know. Yeah. I don't like this either. And then the lifetime access for $3.
All right. Yeah, I know. it's dave like or gate i'm sorry uh dan dan three dollar lifetime no way like i would i would put a subscription on this you can make it 20 bucks you can i mean look at what other bible apps are charging and just go like i wouldn't three dollars lifetime feels cheap like it almost has a reverse effect like is this even a good app yeah definitely this is something important and if you want to make people pay at the end of …
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Run a singles-only run club to test a dating app ideaDemand confirmed; couples formed; runners became the launch audience
- Make your own Reels and boost a couple of posts to fill an eventGrew to ~500 followers; people signed up for runs
- Build a 3K waitlist before launch and have regulars make profiles early~500 installs on launch weekend
- Launch a dating app in one country only, so users are close together140K MRR in six months from France alone
- Download every competitor app and copy what works in each part
- Launch free, then turn on subscriptions about a month later1K MRR by the next Monday, 10K MRR 30 days later; no before/after comparison
- Start Meta ads at €20/day after week one to keep new users flowingProfitable; main growth driver to 140K MRR
- Set up Meta ad campaigns to get the most installsReached 20K MRR, but founder calls it the worst choice in hindsight
- Test ad tracking with $5, start at $50/day, add ad sets once costs holdStable costs; some ads ran profitably for months
- Make your first video ads from event footage, then test agency videos against themAn agency's videos worked well; no numbers
- Split co-founder equity unevenly so one person has the final say
- Ask everyone you know for a technical co-founder; work together a few weeks first
- Run the company with two founders who both use Claude daily
- Build a dating app only for people who play sport every weekPassed App Review; 140K MRR in six months
- Grow a social app only through a big creator program
- Get a brand deal with a sports event like Hyrox for a dating app
Tags: account-creation, paywall-placement