Grow a social app only through a big creator program

… one user on Friday, 10 on Saturday, and zero on Sunday. Otherwise, everyone is going to turn. So you have to have some sort of steady growth, of course, steady increasing growth, to be able to do a social app. And that's why, in my opinion, paid UA is necessary. It's not the only way to do it, all right? So I know another app of my friend that's called Albo. It's an app where you can pin stuff that you want to do and you can do it with friends.

He has like a social app, but he's only on organic. He's doing a big creators program, but his program is really huge and big and doing a lot of success. So there are other ways to do it, but to me, it's still necessary to do paid UA. And eventually at the end of the day, the only thing that's gonna scale, yeah, that's the app. The UI is amazing as well. You need to invite him to the podcast. I mean, he's- You need me the intro. Yeah, I'll definitely do.

Isaac, if you're looking at this, I'll make an intro afterwards. Thanks, bro. But yeah, if you want to scale at some point, I mean, it depends on the objective. Basically, if you want to do a 5K MRR app and it's a non-social app, you don't need paid UA because otherwise you're going to be stressed about how much you're putting in, how much you're gaining, etc. If you want to make a 100K MRR app, at some point you're going to need paid UA because …