Put 80% of effort into the hook; aim for under ~18% skipping

Mario Ortiz ManeroLike appealing. I think that the biggest one we got is that he's doing push-ups like under the rain. And it's like, "Wow, what is this guy doing?"

Alejandro SanchezI think the more The more bizarre it is, the more the more you're curious, right? I think the biggest driver here is curiosity, right? You want to know, "Oh, why is it is he doing push-ups at 3:00 a.m.?" Like, one of them was at 3:00 a.m. Like, he's doing push-ups at 2:00 a.m. And yeah, pretty much that's just just kept on working. The skip rate on this video was was, I think, like 19%. So, this means 19% of people skipped in the first 3 seconds, but everyone else kept on watching the video. And to Instagram, this is like a sign, "Okay, I need to show this to more people." If you combine this with a good watch time, that's like the biggest indicator of of virality. This was like the the same concept, but in the rain. We can actually show this real quick.

VideoMy bro is doing push-ups to scroll on Reels.

Joseph ChoiAny tricks or habits to find those winning formats faster?

Alejandro SanchezUh focus purely on the hook, and everything else like 80% of your energy should go into the hook. Like, the hook is so important. Like, I cannot underestimate how important the hook is. And you want to look specifically at the skip rate. You know, if you see it's a 30% skip rate, then, you know, find a different format. Iterate on it until your skip rate is around 18%, more or less. And then you have a you have a winning hook. I would recommend like as well uh to to join, you know, these creator academies, because they they can like break it down a lot better than I can. For example, a a really good one is um Mino Lee. So, Mino Lee is this creator, and I really recommend, if you have the funds for it, to join his program, because there you'll you'll learn uh like um all the basics of …

Joseph ChoiYeah, I think they're I think they're good, definitely good content. There's a lot of free content out there, as well, if you just want to get started, like learning how to analyze hooks and think about view retention and all that. But always like, you know, if you want to just get it quick, there's people out there that who have, you know, spent a lot of time on analyzing all this, and frameworking it out, and then selling their knowledge, so …