Pushcroll · B2C · push-ups to unlock social media
Post from a remote-controlled US phone to reach American viewers
Didn't work; shadowbanned even with the remote US phone
What they did
What happened
- Stage
- growth
In their words
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Joseph ChoiIs pushing into US audience a priority?
Alejandro Sanchez100%, like that's that's our biggest priority. We actually tried to do it ourselves, so there are many ways you can try. You you can like try the VPN, you can try the SIM card, but they're all very sketchy. And, you know, the likelihood you're you're gonna get shadowbanned is like 90%. It's like very unlikely nowadays. The best method we found is you actually uh remote control an Android phone which is based in US. But even there, we got shadowbanned. Like, it's really recommended you just do UGC in in in America. You just pay an American student or or someone who's motivated to make videos, you just pay them like $1,000 per month. You have some view-based incentive as well. And yeah, I think that's the best method to sort of penetrate into the US market, if you're a European uh company like ours.
Joseph ChoiHave you guys had progress um working with US-based UGC creators, US-based students, things like that?
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More from this episode
- Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Rebuild push-up tracking to work from the front so faces show on video
- Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Test a 7-day free trial against a 3-day one7-day trial won clearly
- Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
- Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Let people close the paywall, then charge when they want more scroll time
Tags: tiktok, geo-targeting, vpn, shadowban