Pushcroll · B2C · push-ups to unlock social media
Move your launch followers into a Discord for feedback, bug reports and videos
3-4K members; best feature ideas and user videos came from it
What they did
What happened
- Stage
- launch onward
In their words
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Joseph ChoiYeah. So the offer was one week, for one week, anyone who downloads this gets it for free for life.
Alejandro SanchezExactly. And um you know, it it it worked. And we we also like built a Discord community around this. And pretty much like a lot of our first um users in this Discord came from that video. And this this Discord has proven to be so um beneficial to us, because we can get feedback on features, we can, you know, direct the the product to to what the people actually like. And for example, I have this I have this channel um
Mario Ortiz ManeroFirst app decisions, and there, we just ask people what do they prefer, and then they give us feedback. Um or like for bugs, and finding out like what's working, what's not working, it's like so so helpful.
Alejandro SanchezAnd you know, the most active people actually came from from my TikTok, right? Because it's it's sort of like a small family, right? It's like the the OGs, right? It's all of the
Mario Ortiz ManeroYeah, the OGs are the most active, they're also like our moderators and so on, they help us a lot.
Alejandro SanchezYeah, all of the people who commented here, like they were so convinced of this app, and we we sort of nourished this relationship with them. And you know, they have been super supportive as well, now even helping us with videos and stuff. It's sort of this support network. You look at you know, for example, the self-improvement channel, like, "Oh, first time doing 300 push-ups," right? "Oh, this app helped me so much," like testimonials. "This …
Mario Ortiz ManeroYeah, and there's someone who's done 8,000 push-ups, or and like so many squats, and so many like plank, and so on. Like,
Alejandro SanchezYeah, yeah, we always be It's super cool. We have a lot of fun with that. Yeah. We also get like a lot of content from them, for example, this guy doing the push-ups in the mountains. Yeah, it's really recommended.
Joseph ChoiThat's That is actually really powerful. This is like pushing you guys towards product-market fit, cuz you're getting all the feedback, and it's also helping you with distribution, cuz people are just giving you like user-generated content for more organic videos or maybe ads down the line. You have a community of people that are like motivating you and giving you feedback. It's really It is really good. I feel like a lot of people in like B2B …
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Rebuild push-up tracking to work from the front so faces show on video
- Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Test a 7-day free trial against a 3-day one7-day trial won clearly
- Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
- Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Let people close the paywall, then charge when they want more scroll time
Tags: discord, user-feedback, ugc, moderators