Build onboarding as a conversation: goals, pain, past attempts, then your fix

Joseph Choi[laughter]

Alejandro SanchezAnd this specifically from Clear30's Superwall. And I can I can break it down, if you want. So, it's pretty much the same philosophy as, you know, Clear30's onboarding, where we basically build this custom plan, and it's like a conversation with the user, right? So, pretty much uh you just open the app. Boom, "Let us build your program." You enter your name, and and then we basically have this conversation. So, "Tell us, Alejandro, like what goals you want to achieve with Pushcroll," right? The whole time on this onboarding, we're trying to, you know, go into the the value equation of Alex Hormozi. We're trying to, you know, go on each of these four levers, where we're trying to increase the perceived likelihood of achievement, decrease the time delay, decrease the effort and sacrifice, and just trying to increase the perceived value of our app. So, pretty much we just ask you what you want to achieve, right? You want to sleep better, you want to do this, blah blah blah blah blah. And we have a bunch of options, right? So this basically, it tells the user that, "Ooh, we actually have a solution to all of these goals, or like we can actually help you with all of these goals." And the more options you have here, the more it feels like, "Oh, this this is like is gonna help my specific …

Joseph Choi… because I think that some people like to copy screens without really understanding it, but then you're not gonna be able to iterate. But if you understand like why are you actually putting each of these screens in. When you ask goals, for example, what goals do you want to achieve, that's the dream outcome part of the equation, right? And then the very next, how much time do you currently waste on your phone every day, that's the pain point.

Mario Ortiz ManeroYeah, but you hit the nail, because like we've we've had multiple iterations of the onboarding. And like, in the last one, we had also like nice visuals, nice design, but there was no framework. Like, we just sort of looked at other apps, we sort of copied a bit what they looked like, like we had some ideas, but there was no cohesive experience. In this case, we're like we're trying to have a conversation with them, and we have some goals in specific. Um like for example, one big drop-off that we have is for screen time, you need to ask for some permissions, also notifications and so on. And so that's usually a big drop that can be good for conversion, but bad for paywall rate. And so we want to increase trustworthiness, because people will get to the permission screen, and they're like, "Oh, this app is like sounds super sketchy," right? And so for example, for that, for like that specific reason for our app, we put a bit of research, we put like some effort into showing that we actually know what we're doing and that we like have some social proof, and so on. So like, it's not so much as copying the screens, but like having sort of like in mind, okay, what do we want to achieve and how like what frameworks do we want to use?

Alejandro Sanchez… and we always like put some some social proof in there like between the screens. We actually talked to Chris from the Quitter team, or like ex-Quitter. He basically like told us to focus more on this onboarding, and like also add these social proof uh screens in between. We go into the into the problem, and we try to dissect it. And then we try to position ourselves as the experts who are the best to solve this problem. Right, so this is

Mario Ortiz ManeroAnd these aren't just any questions, as well. Like, we're asking them Like, we're sort of doing this also to customize the experience. Like, we're asking them, "So what apps are the most addicting to you?" And then we show a screen with specifically YouTube or TikTok, or whatever they chose. And then, like for example, they made them feel sad or anxious, and we showed like the opposite feeling, right?

Alejandro SanchezYeah, the custom

Mario Ortiz ManeroIt's all about about customization.

Alejandro SanchezThis is what he talked about. So, pretty much, "What have you already tried?" And you you select, for example, like screen time limiters, and there's a like a good percentage of of people that already tried some of these things. And then we show like this follow-up screen, "Oh, yeah, great first step, but these don't really address like the core issue. Yeah, this is" And we just tell them, "Okay, you tried this, but here's why you failed, like here's why this might not be a good option, or here's why this is actually a good option." And we we show like a bunch of research. I don't know if I have it here, but yeah, we we basically like show you a link, and you press on the link, and it actually opens the direct citation. And then we position our app as the like the five-star, the best way to quit after, you know, we dissected all of these other methods.

Joseph ChoiThat's very unique, I don't think I've seen an app do this before. We're actually naming not necessarily competitors, but alternative solutions that people may have tried, but haven't worked out for them, and you're calling it out directly, and saying, "Hey, we've tried these, too. Here's why it doesn't work."