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Pushcroll · B2C · push-ups to unlock social media

Let people try push-up counting and pick workout times before the paywall

Founders say it builds trust and lifts paywall conversion; no numbers

Unknownonboardingpaywall

What they did

During onboarding users can try the push-up detection (but cannot block apps yet) so they see it works and isn't a scam. They also answer 'When do you want to work out?' as a micro-commitment; an earlier version went further with a signed commitment ('From this day onward, I will...') with the user's name.

What happened

They believe it increases trust and paywall conversion; not quantified.
Stage
growth

In their words

Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)

Play from 49:08

Mario Ortiz Manero… sacrifice their time, but after all, time is money, right? And like finding out the like right direction, that's really valuable. And also, for example, we paid someone to like help us with screen time, like some screen time bugs, or we also paid someone to like develop like some do some designs for us. And that really like saved us like so much time in comparison. And we Like, when we did this, we really didn't have any money. [laughter]

49:08

Alejandro SanchezNow, this is also noteworthy. So, people can can try the the push-ups feature before they actually pay for the app. And I think this this definitely increases the trust, because many people might not think, "Oh, this might be a scam. I don't know if it can actually detect the push-ups." And so, you can actually try it, you know? It's like you can use the app, but you cannot really block any apps, right? And then, we we also tell you, "Oh, when do you want to workout? When do you want to exercise?" And this is also like a commitment. You want to like create this a bunch of micro commitments. For example, like the first onboarding, we even had like the extreme of this. We had like "Sign your commitment," like, "From this day onward, I will blah blah blah blah blah." And you sign your actual name, right? It's like you want to create these commitments, and then, you know, they're they're more likely to convert on the paywall.

49:58

Joseph ChoiThat's super interesting. Is this the final version of the of the onboarding they're showing now?

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Tags: try-before-paywall, micro-commitments, trust