Pushcroll · B2C · push-ups to unlock social media
Launch with a video giving free lifetime premium to anyone who installs this week
~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
What they did
What happened
- Stage
- launch
- Effort
- Two launch videos (Android, iOS)
In their words
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Alejandro SanchezYeah, sure. Sure.
VideoAfter 14 days of working day and night, and a ton of support, we finally released the app that will make you stop doomscrolling, and get you jacked at the same time. 2 weeks ago, I had this idea for an app that makes you do push-ups before you can use social media. And now, the app is finally out. And everyone who installs it in the first week, until the 15th of June, will get lifetime free premium, as a thank you to all our loyal followers. And that includes your family, your friends, even your freaking dog. So, tell them about this app before the offer ends. And also share this so more people can quit doomscrolling. By the way, iOS is coming next week, and we have the same offer for you guys. So, be ready for
Joseph Choi"iOS is coming next week, and we have the same offer for you guys." Oh, interesting. So it was just like
Mario Ortiz ManeroI think the urgency also helped, like you've gotta get it now or it's gonna expire like the offer, so.
Joseph ChoiYeah. So the offer was one week, for one week, anyone who downloads this gets it for free for life.
Joseph ChoiGoing back to like the business side, so you released that launch video saying that people can get a lifetime subscription for free for a week. Um, so how did you actually turn this momentum into paying subs?
Alejandro SanchezWe sort of said, "Okay, 1 week for Android, but only 2 days for iOS," because intrinsically we knew that iOS will pay us more per user. And that's how we initially got you know our first What was it, 5k or something? And we pretty much used all of that money on influencer collabs, and unfortunately, that's like where we went a bit, you know, downhill. We sort of used the the momentum from this first launch to sort of kick-start this other launch, which maybe I can show it as well. It didn't get as many views as this um main launch, but, yeah, this one. So, this one is the iOS launch. It's like literally the same video, but for iOS. And we only had 2 days of this lifetime deal.
VideoAfter 16 days of working day and night, 7 rejections from Apple, and a ton of people waiting for it, we finally released the app that will make you stop doomscrolling, and make you jacked at the same time, on the App Store. 16 days ago, we released our app called Pushcroll on Android, and in just 3 days, we got 8,000 downloads. So, Pushcroll makes you exercise before you can doomscroll. Just put your phone against the wall, and it detects how many push-ups you do. And for every push-up you do, you get 1 minute of screen time. And literally so many people have already stopped doomscrolling, and started their own fitness journey because of this app. And you can be next, because for the next 48 hours, we will give you free lifetime premium, if you create an account, and share this video. That also includes your family, your friends, even your freaking cat. So, make sure you share this before
Alejandro SanchezSo, this time it's the cat. But yeah, yeah, pretty much it's um you know, the same video, but for a like shorter amount of time and iOS.
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More from this episode
- Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Rebuild push-up tracking to work from the front so faces show on video
- Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Test a 7-day free trial against a 3-day one7-day trial won clearly
- Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
- Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Let people close the paywall, then charge when they want more scroll time
Tags: tiktok, instagram, google-play, app-store, launch-video, lifetime-free, urgency, share-to-unlock