GTM Sauce

Pushcroll · B2C · push-ups to unlock social media

Launch with a video giving free lifetime premium to anyone who installs this week

~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward

Mixedpr-launchorganic-short-videopricing

What they did

Launch video ('After 14 days of working day and night...') told followers that everyone who installs in the first week (until a set date) gets lifetime free premium, including family and friends, and to share it before the offer ends. Android launched first with a 1-week window; the iOS launch reused the same video script with only a 48-hour window, requiring users to create an account and share the video, because they expected iOS users to pay more. After the window, new installs hit the paywall. Launch followers were funneled into a Discord.

What happened

The Android launch video got ~175K views and ~20K downloads (~10% view-to-download vs a ~1% norm); 8K Android downloads in 3 days. Revenue after the window was only about $1-2K (Alejandro first recalled ~$5K) before it plateaued.
Stage
launch
Effort
Two launch videos (Android, iOS)

In their words

Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)

Play from 14:36
14:35

Alejandro SanchezYeah, sure. Sure.

14:36

VideoAfter 14 days of working day and night, and a ton of support, we finally released the app that will make you stop doomscrolling, and get you jacked at the same time. 2 weeks ago, I had this idea for an app that makes you do push-ups before you can use social media. And now, the app is finally out. And everyone who installs it in the first week, until the 15th of June, will get lifetime free premium, as a thank you to all our loyal followers. And that includes your family, your friends, even your freaking dog. So, tell them about this app before the offer ends. And also share this so more people can quit doomscrolling. By the way, iOS is coming next week, and we have the same offer for you guys. So, be ready for

15:10

Joseph Choi"iOS is coming next week, and we have the same offer for you guys." Oh, interesting. So it was just like

15:12

Mario Ortiz ManeroI think the urgency also helped, like you've gotta get it now or it's gonna expire like the offer, so.

15:17

Joseph ChoiYeah. So the offer was one week, for one week, anyone who downloads this gets it for free for life.

22:12

Joseph ChoiGoing back to like the business side, so you released that launch video saying that people can get a lifetime subscription for free for a week. Um, so how did you actually turn this momentum into paying subs?

22:26

Alejandro SanchezWe sort of said, "Okay, 1 week for Android, but only 2 days for iOS," because intrinsically we knew that iOS will pay us more per user. And that's how we initially got you know our first What was it, 5k or something? And we pretty much used all of that money on influencer collabs, and unfortunately, that's like where we went a bit, you know, downhill. We sort of used the the momentum from this first launch to sort of kick-start this other launch, which maybe I can show it as well. It didn't get as many views as this um main launch, but, yeah, this one. So, this one is the iOS launch. It's like literally the same video, but for iOS. And we only had 2 days of this lifetime deal.

23:14

VideoAfter 16 days of working day and night, 7 rejections from Apple, and a ton of people waiting for it, we finally released the app that will make you stop doomscrolling, and make you jacked at the same time, on the App Store. 16 days ago, we released our app called Pushcroll on Android, and in just 3 days, we got 8,000 downloads. So, Pushcroll makes you exercise before you can doomscroll. Just put your phone against the wall, and it detects how many push-ups you do. And for every push-up you do, you get 1 minute of screen time. And literally so many people have already stopped doomscrolling, and started their own fitness journey because of this app. And you can be next, because for the next 48 hours, we will give you free lifetime premium, if you create an account, and share this video. That also includes your family, your friends, even your freaking cat. So, make sure you share this before

23:57

Alejandro SanchezSo, this time it's the cat. But yeah, yeah, pretty much it's um you know, the same video, but for a like shorter amount of time and iOS.

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Tags: tiktok, instagram, google-play, app-store, launch-video, lifetime-free, urgency, share-to-unlock