Pushcroll · B2C · push-ups to unlock social media
Test a weekly plan against a monthly one
Weekly won, but only slightly more ARPU
What they did
What happened
- Stage
- growth
In their words
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Mario Ortiz Manero… also tricky, because the data is a bit harder to get, like or to analyze on the ARPU. We saw that we had a really bad conversion rate, and so we did an A/B test on the free trial length, 3 days versus 7 days, and we saw that, for example, 7 days really marked a difference in how many more people got into the app. And then, we wanted to focus a bit more on another one and so on. But overall, like it's a bit hard, but ARPU is like the North Star.
Alejandro SanchezWe also tried monthly versus weekly, and we saw that weekly actually won, but it was only like a little bit of uh extra ARPU. Uh and paywall Yeah, the paywall which actually won is uh this video paywall, if you can show it real quick.
Mario Ortiz ManeroYeah, we've we've tried a bunch of like also different designs, like this one, for example, where we show a video, and then a notification bell.
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More from this episode
- Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Rebuild push-up tracking to work from the front so faces show on video
- Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Test a 7-day free trial against a 3-day one7-day trial won clearly
- Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
- Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Let people close the paywall, then charge when they want more scroll time
Tags: weekly-plan, plan-length