Pushcroll · B2C · push-ups to unlock social media
Build an Android version if most of your viewers are in Europe
Android earns as much as iOS or more; 120K vs 40K users
What they did
What happened
- Stage
- launch onward
In their words
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Joseph ChoiYeah, is there anything else you wanted to show on the on the paywall and the conversions and the the retention?
Mario Ortiz ManeroSomething interesting as well is, I don't know how many people will have both iOS or an and Android, but the paywalls and the pricing are really different between both platforms. For some reason, that we still don't know, people are willing to pay more on on Android than on iOS. And also they like this format more than what we have on iOS.
Alejandro SanchezYeah, it's completely different mindset you need to have for for Android, iOS. In our case, actually, Android, and that that's like contrary to to so much advice we hear, Android actually made us more money. And the reason for that is because Europe has way more Android users. Actually, let me check if that's actually true. Is it true, Mario?
Mario Ortiz ManeroIt It goes It goes by by seasons, but yeah, look. Like now, it's like pretty much
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More from this episode
- Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Rebuild push-up tracking to work from the front so faces show on video
- Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Test a 7-day free trial against a 3-day one7-day trial won clearly
- Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Let people close the paywall, then charge when they want more scroll time
Tags: android, ios, android, europe